Launcher Privacy Policy
Last updated November 7, 2026
Launcher is a home screen app launcher for iPhone and iPad (the "App") published by Brainwave Learning Apps ("we", "us" or "our"). It puts your apps on one large home screen widget, or on lock screen widgets, and opens them with a tap. This Privacy Policy explains what information the App handles, why, who it is shared with, how long it is kept and the choices and rights you have. It also covers the Launcher pages of this website and the messages you send us.
By installing or using the App you acknowledge that you have read this Privacy Policy. If you do not agree with it, please do not use the App.
The short version
- No account and no sign up. Your page, the apps and websites on it, their places, pictures and settings stay on your device and are never sent to us or any server.
- When you search for an app to add, the search words go to Apple's App Store search to find the app and its icon. When you add a website, its address is used to fetch its icon from the website and from Google's favicon service.
- The free App shows a small Google AdMob banner now and then in Settings, with the consent choices your region requires. The App asks your permission through App Tracking Transparency before the advertising identifier is used, and ads never receive your page.
- Launcher Pro, a yearly or monthly subscription or a one-time lifetime purchase, adds more ways to change the look, removes the ads and brings priority support. Purchases are handled by Apple, we never see your payment details.
- Questions go to support@hotkeys.io.
1. Information the App handles
Your page stays on your device
The apps and websites you add, where each one sits, the pictures you choose, your look settings and your Pro status are stored only on your device, in the device keychain so the App and its widgets can read them, and in your device backup if you have enabled backups with Apple. They are never sent to us or to any server, and we have no access to them.
Opening apps
When you tap an icon, the App asks iOS on your device to open that app or website. The App does not read the list of apps installed on your device, iOS does not allow that.
App search
When you search for an app to add, or for a picture for an icon, the App sends the search words to Apple's App Store search service and downloads the app icons from Apple's servers. Apple handles these requests under its own privacy policy. Nothing else from your page is sent.
Website icons
When you add a website, the App loads its home page and icon from the website itself and may ask Google's favicon service for the icon of that website or of its parent domain. These requests contain the website address together with what any internet request reveals, such as your IP address.
Backup files
When you tap Back up page, the App makes a small file with your page on your device and shows the share sheet. The file goes only where you send it, for example to Files or to a chat of your choice. Restore from backup reads a file you pick.
Information you give us
If you email us, we receive your email address, your message and anything you choose to include, such as screenshots, your device model and the app version. We use it to answer you and to improve the App.
2. How we use information
Information is used only to run the App's features described above, to show ads in the free App, to process purchases through Apple and to answer your messages. We do not sell your information and we do not build profiles of you.
3. Advertising
The free App shows a banner from Google AdMob at the bottom of Settings on some visits. Google may receive information such as your IP address, device type, operating system and app version to serve and measure ads and to prevent fraud, under the Google Privacy Policy. At the first launch the App asks your permission through App Tracking Transparency before your device's advertising identifier (IDFA) is used to personalize and measure ads. If you decline, you still see the banner, just not ads based on that identifier, and you can change your choice at any time in Settings, Privacy and Security, Tracking. Where the law requires it, for example in the European Economic Area, the UK and Switzerland, Google's consent form asks for your choice first, before ads load, and Ad privacy choices in Settings lets you change it. Installs that come from an ad may be reported to the advertiser through Apple's SKAdNetwork, which does not identify you. Launcher Pro removes the ads.
4. How information is shared
We share information only with the services described in this policy, Apple (App Store search, icons and purchases), the websites you add and Google (website icons and ads), each for the purpose described, and when the law requires it. We do not sell or rent your information.
5. How long information is kept
Your page stays on your device until you remove apps or delete the App. Emails you send us are kept as long as needed to answer you and for our records, then deleted.
6. Security
Your page is kept in the device keychain, protected by iOS. No method of storage or transfer is completely secure, but the App keeps your information on your device so it is not exposed on any server of ours.
7. International transfers
Apple and Google may process requests in countries other than yours under their own safeguards.
8. Children
The App is not directed to children under 13 and we do not knowingly collect personal information from them.
9. Your choices and rights
- Remove apps and websites from your page, or delete the App, to remove your page from your device.
- Change your ad consent in Settings, Ad privacy choices, where it applies, or buy Launcher Pro to remove the ads.
- Depending on where you live, you may have rights to access, correct or delete personal information and to object to its use. Since we hold no information about you except your emails, write to us for any request about them.
10. Notice for US state residents
Under some US state laws, letting ad partners use your advertising identifier for personalized ads may count as "sharing" or "targeted advertising". This happens only if you allow tracking, and you can opt out with the tracking setting described in section 3 or by writing to us. You may send any privacy request to support@hotkeys.io.
11. Changes to this policy
We may update this Privacy Policy from time to time and will change the date at the top when we do. When a change is material, we will also give notice in the App or on its store page where the law requires it.
12. Who we are and how to contact us
Launcher is published under the name Brainwave Learning Apps and may be distributed on the App Store through the developer accounts of Brainwave Learning Apps or its affiliates. For any question about this Privacy Policy or your information, email support@hotkeys.io and put Launcher in the subject.